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How do you sell a future-ready solution to an organisation still operating in the past?
That was the challenge IDEMIA faced when engaging with a local government agency heavily reliant on legacy systems, systems that were clunky, time-consuming, but deeply entrenched. IDEMIA envisioned a smarter, faster, and more secure way forward.
But their solution was complex and too layered to be captured by words alone, not to mention being too technical for static slides to do it justice.
To add to the pressure, IDEMIA wasn’t alone. Two other heavyweight contenders were also in the running for the contract, armed with polished decks and persuasive pitches.
In a race where everyone was talking, IDEMIA needed to show and not just tell. They didn’t need another proposal. They needed presence.
Their mission to us was clear: make IDEMIA stand out and help their client see the same future they envisioned.
Because when the idea is complex, it’s not enough to explain it. You have to show it. We needed to turn abstract into actionable, and ambition into something their audience could actually experience.
Our
kinda different
Approach
We came in as creative strategists, not just executors. First, we helped IDEMIA distill their technical vision into a compelling storyline. Then, we brought that story to life with a high-impact animation — built to mimic the exact process flow, from checkpoints to backend validation.
But we didn’t stop at pixels. Once the animation laid the groundwork, we followed up with a live-action shoot — walking through the solution in a real-world setting to bring clarity to every step of the user journey. It wasn’t just a video; it was a prototype in disguise.
- Each format played a role:
- Animation for vision and understanding.
- Live action for realism and trust. Together, they built a bridge between what IDEMIA imagined and what the prospect needed to believe.
Though their efforts are still being deliberated, the impact was felt. IDEMIA’s proposal no longer sat in a stack. It stood out, thanks to a clear, compelling visual pitch that gave decision-makers something no one else could: confidence in what was to come.
In high-stakes pitches, imagination often hits a wall — especially when the ask is technical, and the audience isn’t. IDEMIA made a smart move: turning their idea into an experience.
And when you can see the future? You’re more likely to say yes to it.
