

One of Canada’s largest FMCG companies brought 370 predominantly French-speaking delegates to Thailand. For many, it was their first time in Asia. The brief was clear: design an eight-day incentive programme that felt effortless, premium and culturally rich, with extensions for smaller groups to explore the north. The experience needed to balance structure with freedom and showcase Thailand through thoughtful detail. With our Thailand team acting as the DMC, we were responsible for every touchpoint from arrival to departure. The goal was simple: hospitality that speaks your language, delivered with our kinda different approach.
Our mission was to make a large-scale incentive feel intimate. We wanted delegates to feel genuinely welcomed to Thailand, not just managed through an itinerary. Every transfer, meal, and activity needed to feel smooth, personal and culturally authentic. We focused on creating a rhythm that blended energy with ease. Our Motivation over Medium mindset guided the plan: people first, production second, and excellence in both.
As the appointed DMC partner, our kinda different approach started with people. We sourced 12 French-speaking guides fluent in the Québecois accent, ensuring every guest felt understood from start to finish.
The programme was designed for cultural depth and comfort in equal measure.
Bangkok featured royal palaces, tuk-tuk rides and local street food adventures that offered a true taste of the city.
Phuket brought the reward: a private Phi Phi Island beach lunch reached by a 12-speedboat convoy, curated Old Town walks, and time for relaxation.
For a signature evening, 120 guests enjoyed a private Café Del Mar dinner under the stars, blending elegance with ease.
Optional four-day extensions to Chiang Mai and Chiang Rai gave smaller groups a chance to connect through cultural discovery and CSR experiences.
Throughout, our Thailand operations team handled every logistical detail: multilingual coordination, dietary notes, transfers, timing and communication. The goal was for guests to simply enjoy Thailand while we kept everything running quietly behind the scenes.
Guests left with more than photos, they left feeling looked after. Feedback called out the language comfort, the unfussy logistics, and the sense that Thailand had been opened up for them, not performed at them. The programme set a new benchmark against the group’s previous global incentives, with “every couple left smiling” as the line that stuck. For us, that’s success: large-scale production made human. The outcome when Motivation over Medium and our kinda different approach meet on the ground.